Bear with, this is my first real analysis....don't expect too much...

The dominant colour in this poster is a greeny-blue. The colour can be seen to represent the statue of liberty also the typical colour to be linked with aliens is Green.

The tagline 'Something has found us' has a lot of importance in this poster. At first glance a viewer can tell that the city is in danger, but looking deeply in to the tag line you can discover more. The word 'Something' suggests that a non-human or unidentified object is the subject, and again written in green suggesting it may be an alien.

The use of the word 'Us' then brings the audience closer to the drama as it is indirectly addressing them.

The producers have used some strong imagery in this poster, the latter of the information can be found in the foreground with the Statue of Liberty, a signifier of peace and freedom that has been destroyed suggesting that the peace has been broken. The image also gives a clear indication that the location of the film is New York city. The statue ,standing in the foreground, would be the first thing a viewer sees, a curved line is shown in the water, starting from the base of the statue leading up to the city in the background it is clear that a major disaster has occurred within the city as you can see smoke rising and buildings having been torn apart.

The title is written in a simple font that is very clear however it is still rather distorted, it gives off a green glare, again relating to the alien theme as the glare is something that often can be related to unidentified flying objects. The viewer is made to feel a slight feeling of mystery from the title itself, the name 'Cloverfield' appears not to have any relevance to the genre, it gives nothing away, it is an extremely unusual name creating a sense of curiosity.